YouTube currently dominates the streaming world, leaving Netflix, Disney+ and HBO Max behind. YouTube has around 2.7 billion monthly users worldwide and is, after Facebook, the most used social media platform. Despite this, we often do not include the platform in social media strategies, a missed opportunity.
Why should you create content for YouTube?
YouTube has many advantages over other social media channels and therefore deserves a phone number library place in your social media strategy. The platform offers a much longer lifespan for your content. While TikTok and Instagram content often disappear into the masses after a day, videos from ten years ago can still attract viewers on YouTube.
In addition, YouTube is a platform where users mainly consume longer video content. Long videos are, next to shorts , one of the most popular forms of content at the moment. This means that you have more space to tell your story as a company or individual. YouTube is the what is being said about this topic? perfect place for educational, entertainment and explanation videos.
But suppose you want to start a channel: how do you approach organic growth on this platform?
Determine your channel’s niche, expertise or topicWhat is being
The most important thing is to first determine your niche, expertise or topic. Then analyze how other similar channels belgium numbers are doing. Ask yourself questions like:
How much content is there already on this topic?
What is there little to no content about within your topic?
This last one is important. If there is a demand for it, it means you have found a gap in the market. Is there already a lot of content on your topic? Then look for ways to distinguish yourself, for example in terms of content, story structure, appearance or an interesting angle.