Mobile phones play a central role in the decisions we make. When choosing between one product or service or another, we turn to our device to search the internet for information and make a decision.
This applies to virtually all of our consumer choices, including those linked to pleasure and leisure, such as traveling and finding accommodations. Hence the importance of the hotel website, as this is the main place travelers will look for you.
Now, once you have your place on the internet , what’s next? Next is content.
Digital marketing strategies for hotels: content
A content-rich hotel website allows users to shape their trip and, most importantly, it also influences bookings.
Content is the main factor Google considers when ranking a website. Therefore, generating valuable content for your hotel’s website is also a way to please the search engine algorithms and thus achieve better search engine rankings.
It is, so to speak, the best way to gain visibility and organically: win-win.
Thus, content becomes one of those hotel marketing strategies that can really make a difference.
As early as 2018, news media reported that 70% of hotel reservations were made online. Today, that percentage has not only increased, but hotel websites have become the primary sources for inquiries and reservations, ahead of search engines like Booking, Kayak, and Despegar.
With the right content, users decide to trust and choose a hotel, without intermediaries.
What content should you create on your hotel’s website?
Content marketing is one of the most effective online strategies for hotels. In this sense, it’s not just any content; the key is to make it relevant to your audience.
The question you should ask yourself is , what are travelers looking for when they browse the internet?
We give you some answers to help you generate valuable content on your hotel’s website:
The hotel industry relies on two fundamental resources: generating desire and building trust. Previously, these establishments america phone number list simply needed to have an advertisement in a directory so travelers could obtain information and make a reservation.
But modern users need to see it all:
- Walk through the streets surrounding the hotel.
- Enter the establishment.
- Know the setting.
- Get to know the facilities.
- View the dishes served in the restaurant or breakfast buffet.
- Check the rooms (even the bedding speaks for itself).
Thus, among digital marketing strategies for hotels, we find visual content to be one of the most important. The goal is to boost user desire and confidence that they can be satisfied at your establishment.
To do this, you can create video tours and transport travelers to your hotel through their mobile or computer screens.
Not only can you showcase your establishment’s facilities, you can also provide video tours of the area or the main attractions.
Main nearby attractions
Hotels and tourism go hand in hand. Why do people decide to travel? Because they want to discover new destinations and explore what the world has to offer. In this sense, hotels become part of the chain of resources available to tourists to experience—as we mentioned before—the world.
One of the most relevant pieces of what is market segmentation and how does it benefit your business content on any hotel website is that which highlights the main attractions of the property’s location.
Let’s imagine your hotel is located in the Riviera Maya. What could you tell users about the region? What would you recommend they visit? This is the starting point for content that always, always, works.
Travel tips
This is an ideal type of content for any hotel website because it provides a specific benefit to users. From how to pack your suitcase for a trip to the city (to the countryside, to the beach, etc.), to how far in advance to make a hotel reservation. To name a few examples.
The interesting thing about this type of content is that it answers many of the common questions tourists often have before traveling. Creating it is sometimes as simple as putting yourself in the travelers’ shoes.
Special dates
In this case, we’re talking about indirectly promoting what your hotel has prepared for Valentine’s Day, Christmas, national holidays , or any other holiday. This would be the subtext of the message, but the content itself can talk about anything else related.
Examples:
- The perfect plan for a romantic getaway on Valentine’s Day.
- When should you book your hotel for the holiday season?
- Why celebrate national holidays in (city where your hotel is located)?
- Find out what you can do this Carnival in (city where your hotel is located).
The idea with this content is to motivate people to travel. At the same time, it provides information that helps them learn about the region’s traditions and festivities. And, on the other hand, it helps them learn about what your hotel offers so they can enjoy it all.
Events in the region
Surely, there are events in the region where your hotel is located that could generate a lot of interest, so why not use your website to recommend them?
This type of content can go viral fax list more quickly. Mainly because, if it’s a large-scale event, everyone will want to know the details. Not only that, but they’ll also want to share it.
This is often an excellent way to increase website traffic
for hotels. At the same time, it’s a strategy that helps amplify the hotel’s visibility. Feel free to create valuable and diverse content on your hotel’s website.
