Alexa, turn on the hallway light! Does this phrase sound familiar? You may not have jumped on the bandwagon of smart speakers yet, but you surely know a family member or friend who already programs the heating, sets the alarm, or opens the blinds with a simple voice command. When was the last time you went to a restaurant? With the current COVID-19 health emergency, the vast majority of restaurants have opted to display their menus by scanning a QR code on a smartphone.
Without realizing it you
Have been and are subject to phygital marketing on a daily basis, but… what is it? Phygital: An Integrated Marketing Experience The whatsapp number database term phygital comes from the combination of the English terms physical and digital. When we talk about phygital, we’re usually referring to a type of user shopping experience or a marketing strategy. Phygital seeks to combine the best aspects of the online world with the features most valued by users in the offline world. All this with the aim of generating a more complete and satisfying shopping experience for the customer, as well as creating new business opportunities for companies and industries.
Even though we rely more and more
On technology every day, we humans still crave the intimate, personalized experiences that only direct contact can offer. Phygital creates a bulk email verification bridge between a user and an activity ; it makes. This experience so seamless that the customer won’t even realize their life has somehow become simpler. This concept can be confused with omnichannel , and while they are similar in many ways, phygital goes a step further, seeking to break down the barrier between the physical and digital worlds , rather than simply exploiting all possible channels as omnichannel does.
How do I create a phygital
Marketing experience for my clients? The fundamental pillars of a phygital marketing strategy are what we call the three “i’s”: immediacy , immersion, and interaction . The clean email first two are more closely related to the digital world. While interaction is the fundamental nuance that the physical world brings. In a strategy of this nature, the customer journey ceases to be. A linear unidirectional path and becomes a discontinuous, omnidirectional itinerary.