SEO share of voice measures the visibility of a brand in organic search results. peru phone number list By calculating the proportion of exposure a brand has for specific search terms compared to its competitors, share of voice not only shows the influence of a brand but also helps in improving its market strategy. Like other critical metrics for SEO, share of voice offers significant insights into the product’s or the brand’s prominence in a specific niche and lets you surpass your competitors. Monitoring and evaluating the share of voice metric enables businesses to refine their SEO marketing strategies, increasing SERP visibility and strengthening market positioning.
What is Share of Voice in SEO?
Share of voice in SEO estimates organic brand awareness, such as 13 best seo newsletters you must read this year unpaid impressions and clicks your business receives for certain keywords and topics. When carrying out initial SEO audits or doing performance tracking, calculating SEO share of voice evaluates your brand awareness compared to organic competitors in terms of the number of keywords ranked and their organic rankings. A higher share of voice represents more popularity and industry dominance over your competitors. Accurately measuring share of voice also lets you know your target buyer’s behaviors and choices to help you upgrade your brand promotion plan and grow your business profits.
How is SEO Share of Voice Calculated?
Understanding how to measure share of voice is essential for evaluating germany cell number your brand’s influence compared to competitors in the market. Here is the formula for calculating share of voice in SEO: Your Organic Search Traffic for Target Keywords/Total Organic Search Traffic for Specific Keywords × 100 For example, if an ecommerce brand’s organic search traffic for the keyword “wireless headphones” is 10,000 visits and the total organic search traffic for that keyword is 50,000, then, share of voice is calculated as (10,000 / 500,000) × 100 = 2%. This means that the brand is able to acquire 2% of total organic search traffic share from the keyword “wireless headphones.” For an SEO marketing plan to be successful, there should be hundreds of keywords or more.
