Finally, we had to figure out where to source the wine. Luckily, our team had connections in the wine industry—both at wineries and distributors. The idea was simple—if we could sell a bunch of a certain wine in a day, they would give us a big discount.
which we could then pass on to our customers.
Wineries and distributors embraced the concept and we soon had a range of quality wines at very affordable prices. We gave them the algeria whatsapp number data 5 million estimated number of cases to sell, they held the cases, and we picked them up and shipped them to the customer.
We believe storytelling is the most important part of what we do. That’s why we’re happy to interview winemakers, tell the backstory of wineries, and help our customers connect with the people behind the wines we sell.
After solving many problems, CellarThief was born.
It was a small company with no outside funding. Just a few friends trying to build a nice little business to help people drink good wine at an affordable price. And, make a big difference.
The first wine we served was a huge how to connect any services success – Robert Mondavi Reserve Cabernet Sauvignon.
Then it was time to figure out how to attract customers. We knew we had to find a balance between taking good care of existing customers and finding new ones.
So we reached out to get some PRs.
We built our own social media presence.
We formed some partnerships and worked hard to build word of mouth.
While we were working hard to acquire new customers, we also invested a lot in servicing existing customers. We mainly invested our time mobile lead in doing this because we really had no money.
We included a handwritten note in each box.
We include tasting notes for each wine, which include food pairings with each wine.
We included a card in every shipment asking people to spread the word about CellarThief.
It was a labor of love and we earned tremendous loyalty from our customers. To this day, we still call some of our first customers friends.
We got some initial traction and we got some initial sales in. Then it was time to try to take the business to the next level.
Like many small, bootstrapped companies
we had limited capital and a lot of competition. There were large online wine retailers and new entrants that were offering special wine deals every day. So we had to find a way to stand out and quickly learn the math of our business.
Ultimately, no matter how passionate you are about a business idea, you need to figure out how to attract customers . And, with competition so fierce in nearly every industry around the world, you have to find a channel that you can win and own.
At the time, we simply couldn’t afford paid customer acquisition channels. Those channels were much cheaper at the time, but our margins were slim… and, did I mention, we were cash strapped?! So we had to find a channel that would allow us to build relationships with our customers and drive steady and consistent sales.
