Twitter is a great social media platform for sharing your business’s views, engaging with customers and followers, and building a brand presence. You can also use Twitter to generate leads, answer customer questions, and build a strong relationship with your followers. Over 70% of small businesses use Twitter, so there’s a lot of competition. Making progress on Twitter requires more than just creating a profile and posting a few quick tweets. You’ll need to create your small business Twitter strategy and use the platform’s features to reach your paying customers. So how can you get more out of Twitter?
You Must Twitter Marketing Advertise
If you’re looking to increase traffic to your profile or business website, advertising on Twitter is a great choice. You have two main options: pay attention to the maximum available Promoted tweets and Twitter ads. A promoted tweet is great if you’re running a campaign or want to get more eyes on a specific piece of content. Twitter will feature your promoted tweets in specific search results for your target market. A Twitter ad is useful when you have specific campaign differences between corporate and personal email accounts goals, like getting more views on a video or converting more customers through a landing page. Target your audience carefully so your ads appear in the feeds of the right people. Twitter ads help your brand get more exposure in front of the people who are most likely to become your customers.
You Must Know Your Audience Correctly
Many businesses tend to use Twitter as a broadcast messaging system when they first get on the platform, only sharing information about themselves without engaging with their audience. To get the most out of your social media accounts, you need to focus on alb directory dialogue, not monologues.
Engage your audience by tagging subject matter experts or high-profile figures in your industry in relevant posts to ask for their thoughts. Respond to people who ask you questions or join in on your conversation. Businesses can even build relationships by thanking followers who share their posts – a simple act that shows others that you care.
