Consider and Don’t Forget: Limitations of B2B UX Audit
When conducting a UX audit of a B2B portal Limitations of B2B UX Audit (Personal Account), it is worth keeping […]
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steps to increasing the conversion rate of a resource
The reality is that competition among B2B portals for steps to increasing the conversion the attention and loyalty of the
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What do we get as a result of competitive analysis
Before entering marketplaces, it is imperative What do we get as a result to assess who you will encounter in
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Who competes on marketplaces
Both companies (brands) and the products . A themselves (product cards) “compete” with each other . It turns out that you need
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Analysis of competitors on marketplaces
Why analyze competitors on marketplaces and how to do it? What sales metrics should you pay special attention to and
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Analysis of the design and elements of the site that influence perception
After evaluating the user interface, it is necessary Analysis of the design to analyze the website design and those elements
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Types and main elements of autofunnels
Autofunnels as an automatic interaction scenario have basic integral elements: funnel launch trigger (what will allow you to “hook” the
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recognize the need to scale
Scaling is good, convenient and relatively easy when you have additional resources in the form of money, time and specialists.
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Autofunnels in messengers and social networks as effective ways to warm up the audience
Autofunnels are a promotion tool that, if implemented today, will give you the first results in the coming days. Of
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an unobvious but effective channel of attraction
Another lead generation channel that has recently become widespread and is suitable for both B2C and B2B is Avito. Which
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an effective lead generation channel
What platforms are of interest to the B2B segment: directories . These include general company headings tied to activities and geography.
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What to use at the start
We recommend that you launch both search advertising and advertising in YAN at the start, but monitor, analyze and draw
