Below, we’ll share a series of tips you should keep in mind when implementing a content strategy for Stories. Try putting them into practice and get started in this exciting world, but don’t forget that ultimately each social network has its own approach , and you should always follow your brand’s more or less corporate tone. 1. Determine who your target audience is and create content tailored to them. Knowing your audience is one of the most important steps when creating content for Stories. How old are they?
The tone and type of information
You share should be in line with what interests your audience. In conclusion, if your target audience is young and dynamic, you special database won’t share more formal or corporate stories. Remember that a B2B strategy is not the same as a B2C strategy. Everything must be consistent within your content strategy . 2. Create a specific content strategy for stories Define the topics you’ll cover daily. A good strategy doesn’t start with trying to sell your product in every story you share.
Try to identify the content that interests
Your target audience , provide added value, and avoid constant promotion. Establishing an editorial calendar can be very useful for regular cleaning of lists organizing your weekly content strategy. Medium-term planning is your best ally : it helps you meet goals, analyze results, and keep all your posts organized. 3. Quality takes precedence over quantity It’s not a matter of publishing seven stories about the same topic. Nor is it necessary to post at all hours of the day. The retention rate decreases as the number of stories on your account increases.
What does this mean?
It’s better to publish one valuable story a day than 50 that don’t contribute anything to your audience. Quality is better than quantity. 4. Video is your best ally Currently, and as we’ve seen with the growth of TikTok over the past two clean email years, we find ourselves in a context largely dominated by video marketing. Consumers are looking for the added dynamism that can only be found in this type of format . Have you heard the saying “a picture is worth a thousand words”? In 2021, we affirm that video is worth a thousand pictures and that we should always keep.
