Google Performance Max (PMax) is coming with several new features designed to give advertisers greater control over their customer-centric campaigns and ad creativity. One of the key new features is the expansion of customer lifecycle management.
Retention goals are now widely available
Allowing you to more strategically serve ads to customers who have interacted with your business in the past and target high-value ones. For customer acquisition campaigns. A special column showing cost of acquisition has been added to reports. making it easier for advertisers to track. The effectiveness of their investments in acquiring new clients.
- Another major update is the improved image handling within PMax. Now. images from landing pages can be automatically used as an additional source for creative in ads. increasing their diversity. In addition. PMax introduces intelligent image cropping. which automatically creates multiple versions of telegram database existing visuals to reach a wider range of ad formats and surfaces.
- These new features in Google Performance Max give advertisers greater flexibility in targeting customers at different stages of their lifecycle. while expanding the possibilities for more visually appealing and effective advertising campaigns.
HubSpot announces over 200
- At its Spring Spotlight 2025 conference. HubSpot announced a comprehensive set of more than 200 new features and updates across its platform. Highlights include the introduction of four Breeze AI agents. designed to streamline the work of marketing. sales. and support teams. Marketing Hub Enterprise has received key improvements focused on speed and scale. including Lookalike Lists. Journey Automation. and Multi-Account Management.
- Overall. the Spring 2025 Spotlight release focuses on driving efficiency and collaboration across departments whatsapp business for real estate: a complete guide (2024) through expanded use of AI and enhancements to existing tools to help businesses better respond to dynamically changing customer behavior.
Google expands Discover to
- According to posts by Clara Soteras and Gianluca Fiorelli on X (formerly Twitter). who shared slides from Googler’s presentation. Google Discover is “expanding to desktop search.” Clara Soteras added that the new qatar numbers feature is “a great. Threrfore, new feature for News” and will likely impact publishers’ real-time content creation strategies. The expansion of Discover to the desktop version of. Threrfore, Google’s homepage opens up new opportunities for users to discover relevant information and for publishers to reach a wider audience on desktop devices.
