In the current reality, marketing should be handled not only by the relevant department, but by all company employees.
Let us explain: you can create creatives that are attractive to a specific target audience, bring them to the landing page and convert them into leads by conveying specific promises, values and using a verified ToV (tone of voice, manner/style of communication).
But if, for example, the sales department employee who receives the application for processing uses a different ToV, this may cause rejection in the potential client and reduce the likelihood of a purchase. After all, your company will not pass the client’s qualification at the “friend or foe” level.
This means that not only the employees accounting directors email lists directly responsible for promotion, but also, for example, the sales, purchasing, supply departments, service centers – everyone who communicates with the external environment and clients and is the company’s representative in their eyes – must use a single ToV, convey uniform messages and meanings.
Trend 10: From exploiting suppliers and distributors to partnering with them
This approach implies:
- joint actions;
- fair pricing;
- eco-friendliness of business;
- approach to sales as projects with their website traffic statistics and interesting facts defense in front of distributors.
The policy of “twisting arms” on both sides no longer works in non-rigidly conservative industries. What works is partnership and building optimal interaction processes to achieve common goals.
It’s not just trends that matter: speed and understanding the true customer journey as a competitive advantage
In addition to the undeniable influence of trends and tendencies on the activities of companies, there are at least 2 factors that, all other things being vietnam data equal, will help you stand out from your competitors:
- speed of work
Try to evaluate, for example, how many operations, tasks and with what efficiency your employees perform, how their motivation depends on this, and compare yourself with your competitors.What happens if the number of leads increases fivefold? What additional costs will be required to maintain the same quality factor?The answer should be clear and based on current data. If it is not, this is a reason to implement a system for monitoring the effectiveness of employees.
