spirit according to Bill Roche ( biography here ):
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- 4 steps to creating your business
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Dare with ESCadrille
Are you considering starting your own business but need a helping hand? ESCadrille offers its expertise in various fields such as Finance , Communication , CSR and Marketing .
We can analyze the market to help you identify its potential through market research or go further through 360° support and thus assess the viability of your project.
Why digital transformation is essential for SMEs
Digitalization is no longer just a concern for large phone number list ompanies. Today, SMEs have everything to gain from embarking on their digital transformation : increased competitiveness, better management, customer loyalty, and even HR appeal.
So the question is no longer “Should we go digital?” , but “Where to start?”
Understanding digital transformation
First, digital transformation is not just about adopting new bulk email verification tools. It’s about a comprehensive reflection on how to create value in the digital age.
This involves:
- The digitalization of customer relations
- The strategic use of data
- And a corporate culture focused on agility and innovation
Concrete challenges for SMEs
Improve customer experience
A well-informed, well-supported customer who can easily interact with your business is a loyal customer.
CRM, chatbots, marketing automation… all these tools allow you to personalize customer relations and be present at the right time.
Increase productivity
Automating repetitive tasks (invoicing, reminders, customer follow-up) frees up valuable time for teams.
Digitalization also helps centralize information, avoiding silos and inefficiencies.
Boost online visibility
Today, 93% of purchasing journeys begin fresh list online. Having a strong digital presence, whether through an optimized website, active social media, or an SEO strategy, is essential to standing out from the competition.
Make better decisions
SMEs often have a lot of data (sales, customer journey, inventory, etc.) without using it.
With the right tools, data becomes a strategic lever , to refine its offers and anticipate trends.
