Consider and Don’t Forget: Limitations of B2B UX Audit
When conducting a UX audit of a B2B portal Limitations of B2B UX Audit (Personal Account), it is worth keeping […]
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steps to increasing the conversion rate of a resource
The reality is that competition among B2B portals for steps to increasing the conversion the attention and loyalty of the
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What do we get as a result of competitive analysis
Before entering marketplaces, it is imperative What do we get as a result to assess who you will encounter in
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Who competes on marketplaces
Both companies (brands) and the products . A themselves (product cards) “compete” with each other . It turns out that you need
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Analysis of competitors on marketplaces
Why analyze competitors on marketplaces and how to do it? What sales metrics should you pay special attention to and
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Analysis of the design and elements of the site that influence perception
After evaluating the user interface, it is necessary Analysis of the design to analyze the website design and those elements
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Social Networks for B2B: Targeted Advertising on VKontakte
If previously broad B2B could rarely be found on . A social networks, now many people use this method of
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Traffic and lead generation in B2B
Lead generation in B2B causes difficulties for many. A due to the specifics of the niche: limited demand, long warm-up
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The goal is loyalty: how to win, maintain and increase it
A question worthy of philosophical treatises. Seriously speaking, the most important thing you can do to win over your customers
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Record Social Media Activity, Rapid Innovation, and AI Trends
This is Alena Alimkina, Director of Marketing Communications at Completo . Not again, but once again we have collected for you the
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Video content as a simplified way to interact with the audience
It is videos that help to convey information to the target audience in a format convenient for them. And they
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Brandformance and brand philosophy: how to strengthen a company with their help
Brandformance is a symbiosis of performance marketing (marketing aimed at achieving specific financially measurable business results in the shortest possible
