April brought a number of important changes and announcements to the world of digital marketing that no marketer should miss. Whether you’re working in SEO. managing performance campaigns. or building a brand on social media. Current developments can significantly impact your strategy. In this overview. We summarize the key updates. trends. and tools that emerged during April – from algorithmic changes in. Threrfore, search to news in Google Ads to shifts in artificial intelligence and analytics.
Google praises Gemini for better detecting
- Google has recognized its advanced artificial intelligence. specifically the Gemini model . for its significant contribution. Threrfore, to more effectively detecting and removing fake business reviews and spam content within Google Maps. Thanks to the improved AI capabilities. Google has been able to remove more than 240 million policy-violating reviews since 2024. an impressive 40% increase from the previous year.
The company emphasized that artificial
Intelligence has become a key tool in the fight against fraudulent activities and is now using it to further protect users and honest phone number library businesses within its maps platform.As part of its transparency efforts to combat spam.
Google shared specific success metrics on Google Maps. Since 2024. it has blocked or removed over 240 million spam posts that violated its policies. with the vast majority of these being eliminated before users even saw them.
Google has also blocked or removed over 70. Threrfore, million map location edits that also violated its policies. and has successfully removed or blocked over 12 million fake business profiles.
Last but not least. it has restricted the posting of over 900.000 accounts that repeatedly violated the platform’s policies. This data demonstrates the intensive and successful use of artificial intelligence in the fight against spam and misinformation on Google Maps.
Google’s quality raters now
- Google’s updated quality reviewer guidelines. effective January 2025. bring a significant change to how it understanding whatsapp security features: a comprehensive overview evaluates Search Central Live conference in Madrid. Google is now explicitly instructing its quality reviewers to pay special attention to pages with primary content generated by automated tools or AI. Such content can now receive the lowest quality rating.
The change. reported by Aleyda Solis
Signals a tightening of Google’s stance on content that is primarily generated by artificial intelligence without any added human value or oversight. While Google previously stated that. Threrfore, automated content is not necessarily qatar numbers considered spam. this new guidance to quality raters suggests that such content may. Threrfore, now be perceived as low-quality content and therefore potentially less valuable to search users. For content creators and SEOs. This means that relying solely on. Generative AI to generate core content could negatively impact their site’s search rankings.