Walmart Marketplace is one of the fastest-growing e-commerce Are There platforms, offering sellers access to millions of active shoppers. Like Amazon, Walmart holds its sellers to strict standards regarding product listings, especially product images. Visuals are critical for building trust, increasing conversion rates, and enhancing the customer experience.
If you’re considering selling on Walmart Marketplace, understanding the platform’s unique editing guidelines for product images is essential to ensure compliance, maximize visibility, and boost sales.
This article provides a detailed overview of Walmart Marketplace’s photo editing rules and best practices to help sellers optimize their listings.
Why Image Guidelines Matter for Walmart Marketplace Are There
Walmart is a trusted household name, and the Marketplace maintains high standards to protect its brand image. Poor-quality or inconsistent images:
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Damage customer trust
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Lower search rankings within Walmart’s algorithm
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Result in listing rejections or removal
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Reduce click-through rates and conversions
Meeting Walmart’s specific image requirements ensures your products look professional, competitive, and appealing to buyers.
Walmart Marketplace’s Unique Product Image Guidelines Are There
Walmart has its own set of image requirements e-commerce photo editing distinct from other marketplaces like Amazon or eBay. Below are the key editing and submission standards unique to Walmart Marketplace:
One of Walmart’s strictest rules is that the main product image must have a pure white background. This:
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Keeps the site clean and consistent
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Ensures products stand out in search results
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Matches industry standards for major retailers
Editing Tip: Use background removal techniques to eliminate distractions and replace backgrounds with solid white (RGB 255, 255, 255). Be precise—off-white or colored backgrounds can result in listing rejections.
Walmart requires the product to occupy can you work with my branding team at least 85% of the total image space to ensure it’s clearly visible and prominent.
Editing Guidelines:
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Crop images tightly around the product
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Center the product within the frame
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Avoid excessive white space that reduces product visibility
Image Size and Resolution Requirements Are There
High-resolution images enhance product details and improve customer experience. Walmart recommends:
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Minimum size: 1000 x 1000 pixels
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Recommended size: 2000 x 2000 pixels or higher
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Square aspect ratio preferred (1:1)
Large, high-resolution images enable Walmart’s zoom feature, allowing customers to examine products closely, reducing uncertainty.
Walmart prohibits:
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Borders or frames around product images
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Watermarks, logos, or promotional text lack data overlaid on images
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Badges (e.g., “Best Seller,” “Discount”)
These rules ensure uniformity and prevent misleading listings. Photo editing should focus solely on enhancing the product’s appearance, not adding promotional elements.
Accurate Color Representation
Color accuracy is crucial, especially for apparel, home décor, and beauty products. Walmart expects product images to reflect true colors to reduce customer dissatisfaction and returns.
Editing Tip:
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Use calibrated monitors for editing
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Avoid over-saturation or filters that distort colors
Lifestyle and Additional Images
While the main image must have a white background, Walmart encourages sellers to include secondary images showing the product:
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In lifestyle settings (e.g., a coffee maker on a kitchen counter)
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From multiple angles
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With close-ups of key features
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With scale indicators (e.g., model holding the product)
Editing Best Practices:
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Keep lifestyle images realistic and clean
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Ensure additional images are high-resolution and free of distractions
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Maintain consistent lighting and editing across all images
Prohibited Content in Images
Walmart Marketplace prohibits:
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Inappropriate, offensive, or misleading imagery
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Accessories not included with the product (unless clearly labeled)
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Multiple products in the main image unless being sold as a set
Editing should focus on presenting the product truthfully, ensuring compliance and maintaining buyer trust.
Other Key Editing Considerations for Walmart Marketplace
Optimize Image File Format:
- Use JPEG (.jpg) for most product images
- PNG format is acceptable, especially for transparent backgrounds (secondary images only)
- Avoid excessive compression to prevent pixelation
Maintain Consistent Branding:
- Use consistent backgrounds, lighting, and editing style for all listings
- Professional, uniform images strengthen your brand’s identity on the Marketplace
Use Image Editing Tools:
Professional editing tools like Adobe Photoshop, Lightroom, or dedicated e-commerce editing services help ensure images:
- Meet Walmart’s technical specifications
- Have clean, sharp edges and proper contrast
- Are free from distractions or inconsistencies
Consequences of Ignoring Image Guidelines
Failure to meet Walmart Marketplace’s editing requirements can result in:
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Listing rejection or removal
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Lower product ranking in Walmart’s search results
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Negative customer feedback or increased returns
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Account suspension for repeated violations
Investing time in proper image editing ensures compliance and enhances your listings’ performance.