If you’re reading this post, you’re probably trying to incorporate Stories into your content marketing strategy and aren’t quite sure how to get started. In a context where videos are starting to take center stage and other types of content are becoming boring , social media Stories are an oasis of dynamism within the stoicism of the main feed . But let’s not digress, let’s start at the beginning. What are Stories? A Story is an ephemeral piece of content used on social media. They can be videos, GIFs, or animations lasting 15 to 30 seconds (depending on the social network) that disappear 24 hours after being posted. Stories were born in 2016 following the rise of a social network called Snapchat.
Although no one was banking on
The platform’s format, all the major social networks eventually added this feature to their platforms, under the email list name Stories. In fact, if we analyze the activity on the main feed of Instagram. One of the most used social networks in the world, we can see how the number. Of posts on profiles has been gradually decreasing since the appearance of stories in 2016: Evolution of the number of posts in the Instagram feed Source: Later The boom of the stories format on all social networks Currently, millions of people around the world are watching Stories.
Instagram alone has over 500
Million daily users, not including those from YouTube Stories, Facebook Stories, LinkedIn Stories, Twitter Fleets, and more. It’s too email extraction tools large a community of people to ignore in your marketing strategy , don’t you think? All major companies are integrating Stories into their content strategies with the goal of reaching their target audiences. And you? What are you waiting for to start using them? Using them will have a decisive influence on how you impact and interact with your prospects, boosting your brand’s engagement rate and providing.
You with valuable information
Regarding user preferences and opinions, as well as feedback on your products and services. In short, you’ll increase your clean email product’s visibility , broaden your brand’s transparency, and, therefore, generate more leads for your business . If you’re developing more digital communications, you should consider using such powerful online content in your marketing strategy. It’s extremely useful for standing out from your competition and being relevant to your target audience .
