SEO best practices remain relevant in the era of AI-powered search

At the same time. Google has given publishers the ability to influence whether their content is used to train artificial intelligence models. If publishers do not want Google to use their texts and media to train its AI models. they can prevent this by editing the Robots.txt file . Specifically. they need to block access to the “Google-Extended” user agent. This measure gives publishers control over how their content is used in the context of the development of artificial intelligence in search.

Abuse of website reputation 

    • As part of the discussion on combating manipulative practices in search. Google representatives also addressed the tactics of abusing website reputation
    • simply moving problematic content to a new domain will not automatically erase the negative reputation associated with the original website. While migrating content to a new domain is a legitimate strategy . for example.
    • if the content is significantly different in topic. changing the address alone does not guarantee escape from the algorithms that. Therefore, evaluate the quality and trustworthiness of a phone number list website. Google is aware of these practices.
    • And its systems take into account historical reputation and links between different domains. Therefore. if the goal is to manipulate search results. moving content to a new domain will not have the desired effect.

 Integrating structured data and artificial intelligence

    • The conference reaffirmed the important role of structured data  in the context of modern search. especially with regard to the integration of artificial intelligence. Google emphasized that structured data
    • Remains a valuable source of information that helps search engines better understand the content of websites and use it more effectively for various AI-powered search functions. Although extracting how to clear cache data from computer in 3 steps? data from structured formats is less computationally
    • Demanding for Google. its full potential will only be realized if it is widely adopted and implemented by webmasters.
    • Therefore. it is recommended to continue to focus on implementing the right structured data so that website  used more effectively within AI functions.

 Final thoughts

    • The conclusion of Google Search Central Live NYC 2025 delivered a clear message about the ongoing evolution of search. with artificial intelligence playing
    • A an increasingly important role. Therefore, Google reaffirmed its ongoing commitment to reducing content created  primarily for the purpose of manipulating search while actively working to improve the user experience generated by AI.
    • Given the dynamic introduction of new features and approaches. 

 

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top