Key Benefits of Sending One-Time Passwords Using WhatsApp Business API
Check out the below practical benefits of sending OTP using and how it supports the authentication process:
Lack of SMS
WhatsApp messaging dataset via a BSP like Getgabs means that if a message can’t be delivered to customers, it will automatically fall back to SMS or other messaging platforms. You don’t need to make any additional links – activate the platform in the conversation API and manage the rest. This streamlines the process and protects your organization from any changes or issues in the market in the future.
WhatsApp maintains a clear advantage in terms of communication channels due to its high open rates compared to other platforms. Not all customers open SMS or email messages. However, messages sent on WhatsApp are often checked and are likely to be noticed. WhatsApp is a reliable and proven solution, and through the WhatsApp Business API, organizations can ensure instant delivery and access to one-time passwords.
Better security
When you use the WhatsApp Business API to send an OTP to authenticate a user’s identity, you increase security for who competes on marketplaces both the customer and the business because WhatsApp messages are end-to-end encrypted. Additionally, delivering an OTP to the right person on WhatsApp adds an extra layer of authentication because WhatsApp factors in verifying that the rightful user of the account can access their message.
Convenient user experience
WhatsApp Business API improves the accessibility and ease of sending one-time passwords. Users are accustomed to WhatsApp’s user-friendly interface, making it a familiar and easy-to-use communication tool. They can quickly receive and verify one-time passwords because they can easily navigate through data on messages. As a result, businesses can reduce friction and streamline the authentication process. WhatsApp can lead to a smoother authentication process and increased user engagement.
