Under GDPR regulations, companies must take “reasonable” precautions to protect this information from outside intrusion.
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What happens if my company does not comply with GDPR?
The EU can impose fines on companies that fail to comply. Because the current legislation is quite broad, it is important to be careful when using and storing data.
The most serious violations can result in companies that have switched to business telephony note severe penalties. In fact, Ireland-based Meta Platforms, Inc. received a massive €1.2 billion fine in 2023 for not complying with the GDPR.
The following chart shows several other organizations that also received significant penalties:
Image from Statista
How can Hello Bar help you comply with GDPR more easily?
One of the most important aspects of GDPR compliance has to do with how you collect data. If you want to build an email list using a lead magnet , for example, you need to make sure you’re only reaching those consumers who actually want to hear from you.
We’ve created a helpful tutorial on how to enable GDPR through your Hello Bar account .
Hello Bar allows you to add any necessary information before collecting email addresses, names, and other data. For example, if you plan to use mobile lead the provided information for marketing strategies and data sharing, you will need to provide a separate opt-in for each consumer.
You can do this through your Hello Bar, for example, by clearly stating that you intend to use the collected information only for email marketing purposes and will not share it with any third parties.
It’s easy to do with a click of a button. When setting up your Hello Bar, toggle the GDPR Compliant switch to ON.
Image via Hello Bar
Hello Bar can also help you incentivize marketing without penalty. For example, you’ll need to get consent if your lead generation strategy involves collecting email addresses in exchange for an ebook. However, you’ll still be compliant if your email content includes coupons, discount codes, giveaways, and other offers.
