Call tracking is a tool that is essential for companies that actively interact with customers via phone calls. The main categories of business that it is especially useful for are:
Business with frequent calls: If your clients call you or leave requests through the website.
Advertisers with large budgets: Companies that panama email list 440115 contact leads want to track the effectiveness of advertising campaigns and optimize costs.
Offline advertising: If you place banners, run TV commercials or distribute flyers.
Call tracking helps businesses not only analyze calls, but also accurately determine which advertising channels work and which do not.
Why does business need call tracking?
The call tracking system allows you to: Who needs call
Track the number of calls from different promotion channels.
Evaluate the effectiveness of what is software delivery? outsourcing, top 5 best practices advertising investments.
Optimize marketing budget allocation.
Types of call tracking:
Replaces the number for each site visitor, determining the source of traffic.
A user from Facebook will see one number, and from contextual advertising – another.
How does dynamic call tracking work?
Dynamic call tracking allows you to: Who needs call
Determine the source of the call. You know exactly where the client came from: Google, social networks or banner advertising.
Analyze customer behavior. Tracks which ad or keyword brought the user.
Example: A user visited your site through calling list Google contextual advertising and saw the number +(380) XXX XX 02. When he calls, the call tracking system will record that the call came from Google Ads, saving the data in the CRM.
Advantages of call tracking
Increasing sales by optimizing the work of managers.
All calls are recorded in CRM.
Managers can analyze call recordings and improve the quality of manager work.
Analysis of advertising campaign effectiveness.
You see which channel brings more calls and sales.
For example, banner advertising may be less effective than social media targeting.
Improving the quality of service.
Tracking all requests helps to identify weak points in the work of the sales department.
What data can be tracked using call tracking?
The call tracking system provides extensive analytics.
