Every single action. In the digital field. Must be analyzed and measured. In essence. It is essential to define a priori a set of kpis. Or key performance indicators . Indicators that will allow you to evaluate the success or failure of each individual experiment. As well as understand which parameters should be modified to go in the france phone number library right direction. Essentially obtaining the roi (return on investment) that you have set yourself.
Understanding the success of digital strategies means measuring the increase in followers on social platforms?
Nothing could be further from the truth. One of the undisputed pros of digital marketing is precisely the measurability of each individual operation . Since modern tools allow you to collect and analyze an infinite amount of information. The challenge is to understand which of these many (and often apparently confusing) data are the decisive ones to understand how you are moving online.
The ultimate goal of a digital strategy is not. In fact. To see mobile list metrics that soar (no. Not even if it’s the number of followers on your social pages) but which of these lead to concrete results in terms of lead acquisition. Conversions. Increases in revenue. Awareness. Market expansion. Improvement of the user experience. Buyer retention rates and so on. The right tools and specialized skills are essential to be able to navigate the world of data analysis.
More Details : choosing a winning app development strategy
The keywords of the new digital marketing: customer journey
a recent gartner study on the b2b buyer’s journey found that business buyers spend an average of 27% of their time on independent online research and 18% on the same offline activity. Leaving only 17% of the time for face-to-face meetings with company sales representatives. Did you already know this data and have you ever thought about what it could mean for your communication strategy. Digital and otherwise?
First of all. That the b2b customer’s journey to your brand has generally already begun. Measuring the results long before they get in touch with your sales team and that. Furthermore. You will have to dedicate time and energy to making. Measuring the results yourself found during those searches . Online and offline. That the potential customer decides to carry out completely independently.
